When it comes to special occasions like birthdays, Xmas and Valentines day, studies have shown that women prefer to receive jewellery as a gift. Men on the other hand would rather give flowers or lingerie, with jewellery coming low down on their priority list. What is the reason for this disparity between the sexes, and why should men change their gift-giving ways?One of the main reasons men cite for not buying jewellery is the effort involved in finding something their other half will like. Jewellery is such a personal gift that getting it wrong can result in far more disappointment than not trying to give jewellery at all! However, the effort it takes to find out what she likes and her personal taste is exactly what makes a gift of jewellery special.
A second reason for not giving jewellery is obviously cost. Precious jewellery can be very expensive but men don't want to give something that looks cheap. Their partner will notice and
either be offended by the cheapness of the gift, or embarrassed that they spent so much! Getting the amount spent right is a tricky task and one which puts a lot of men off, especially since women are usually more knowledgeable about jewellery brands and know which labels they want to be seen with.With the advent of discount shopping cost needn't be a problem. Online jewellery shops are able to offer discounts because of their low overheads, even on products like diamonds, 18 carat gold and platinum. A gift of 'expensive' jewellery needn't actually cost the earth. Finding out which brands the woman likes isn't really that difficult either - take a look at her handbag or shoe collection. If she likes big brands, get her something with a label, whereas if she has more eclectic taste try an independent design house.
Another reason men give for giving other gifts is that they prefer things like lingerie and flowers. Whilst it's always nice to enjoy a gift together, getting lingerie on every special occasion starts to wear rather thin and can even say something about how your partner is perceived. Giving jewellery all the time would make it less special too, but at the right time it can be the best gift she's ever had.
Jewellery may be very personal but there are ways to start choosing the right piece. We've already covered which shops to look in, and it's not difficult to find out whether she likes gold or silver, diamonds or semi-precious stones. Just listen when you're out shopping or take a look at the jewellery she already has.
Men also sometimes worry that jewellery should only be given as an engagement present - that it says a relationship is serious. This might have been the case twenty years ago but these days the huge range of jewellery on offer means there's no trouble finding a gift that doesn't suggest impending nuptials. You don't have to spend a fortune as long as you buy something she likes, wrap it well, and give it without expecting the earth in return.
Sylvia Kittens lives in Harrogate, England
By Sylvia Kittens
Article Source: http://EzineArticles.com/?expert=Sylvia_Kittens
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